The JoJo Siwa by Betsey Johnson collection will be available exclusively at Bloomingdale’s beginning Sept. 30. Inspired by JoJo’s energetic personality and colorful style, the line features apparel and accessories that are “ultra-glammed out” for girls sizes 4X to 12X. The collection includes dresses, skirts, bomber jackets, backpacks, and more.
“Betsey Johnson and JoJo Siwa make the perfect combination. Both have big, colorful personalities and embrace their individuality and passion for life,” says Jose Castro, senior vice president, softlines and global fashion collaborations, VNCP. “This collaboration incorporates many of the colors, silhouettes and icons that have become a signature look for both of these talented personas, and the collection will inspire fans to live life boldly and let their style shine bright.”
JoJo Siwa is currently on her first 80-city North American tour: Nickelodeon’s JoJo Siwa D.R.E.A.M.