JoJo Siwa Betsey Johnson

Viacom Nickelodeon Consumer Products (VNCP) partnered with designer Betsey Johnson for a JoJo Siwa fashion collection.

The JoJo Siwa by Betsey Johnson collection will be available exclusively at Bloomingdale’s beginning Sept. 30. Inspired by JoJo’s energetic personality and colorful style, the line features apparel and accessories that are “ultra-glammed out” for girls sizes 4X to 12X. The collection includes dresses, skirts, bomber jackets, backpacks, and more.

“Betsey Johnson and JoJo Siwa make the perfect combination. Both have big, colorful personalities and embrace their individuality and passion for life,” says Jose Castro, senior vice president, softlines and global fashion collaborations, VNCP. “This collaboration incorporates many of the colors, silhouettes and icons that have become a signature look for both of these talented personas, and the collection will inspire fans to live life boldly and let their style shine bright.”

JoJo Siwa is currently on her first 80-city North American tour: Nickelodeon’s JoJo Siwa D.R.E.A.M.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.