Capsule Chix - Nicole Richie

Moose Toys has entered the fashion collectible space with Capsule Chix. Kids and collectors can craft more than 4 billion possible fashion combinations across four different style collections with the new line of dolls.

This week, Nicole Richie — founder of the House of Harlow 1960 fashion brand — partnered with Moose to launch the collection at an intimate event in New York City, showcasing her own combinations from the Capsule Chix collections of RAM Rock, Giga Glam, Sweet Circuits, and Ctrl+Alt+Magic. Richie “dialed in” her own take on 13 unique styles that can be seen in a digital lookbook.

Capsule Chix Launch
#NicoleXCapsuleChix launch event in NYC.

“It’s so important for me to show children that individuality and confidence are meant to be applauded,” says Richie. “Capsule Chix celebrates and encourages kids to express themselves and be unique, offering fun with real intention, which is why I was so excited about this collaboration.”

Capsule Chix is the latest evolution of the growing unboxing trend, offering kids a new way to experience the surprise, with a package inspired by the popular gashapon vending machines of Japan. The packaging, like the vending machines, dispenses surprise capsules by turning the dial. Capsules can include hairstyles, tops, bottoms, shoes, and various accessories to create one complete doll. Pieces can be mixed and matched with those from other dolls and collections to create unique style combinations.

#NicoleXCapsuleChix Look 6: Rock On, created using styles from the RAM Rock and Giga Glam collections.

“At Moose, we’re constantly pushing the envelope and creating trends. With Capsule Chix, we designed a completely customizable fashion doll with an unboxing experience that’s never been done in the toy aisle,” says Paul Solomon, co-owner, Moose Toys. “We are delighted to partner with Nicole to bring our message of encouraging individuality through style. Nicole is a relatable fashion icon, and we couldn’t be happier to showcase her collection ahead of New York Fashion Week.”

Capsule Chix are available at retail now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

archivearrow-chevron-downarrow-chevron-left-greyarrow-chevron-leftarrow-chevron-rightarrow-fatarrow-left-blackarrow-left-whitearrow-right-blackarrow-rightarrow-roundedbookscalendarcaret-downclose-whiteclosedocumenteditorial-archiveeyefacebook-squarefacebookfilesgifthamburgerheadinghearthomeinstagram-squareinstagramlatestlinkedin-squarelinkedinmailmedia-inquiresmessagenewsopen-boxpagination-leftpagination-rightpauseplayprintproduct-archiverecent-productssearchsharesort-filterspotifysunteamtiktoktime_purpletimetrendingtvtwitter-squaretwitteryoutube