Night & Day Studios and Rich Frog Industries will debut Peekaboo Barn plush toys at NY Now from Feb. 4 to 7. Ten different farm animals will be available to retailers this spring.

Rich Frog will offer characters from Peekaboo Barn in 66-inch assortments, and the line will be available at specialty, gift, and toy stores, as well as at small and mid-tier chains.

Each plush character has a unique tag that lists its favorite food, color, and other details. Rich Frog also designed a barn-shaped display box that is available to retailers that purchase at least 10 styles of the plush.

Night & Day Studios seeks licensees to join the Peekaboo Barn licensing program in wooden toys, games and puzzles, bath and feeding, apparel, and décor categories. Additional partners include Candlewick Press for interactive board books, Educational Insights for a tabletop game, and Zazzle for customizable, print-on-demand products.