Nintendo of America (NOA) President and COO Reggie Fils-Aime (pictured top) has entered the final level. Following more than 15 years at the company, a new achievement will unlock on April 15 — retirement. Doug Bowser, NOA’s current senior vice president of sales and marketing, will then pick up the controller to become president of Nintendo of America.

“I really appreciate everything Reggie has done for Nintendo,” says Shuntaro Furukawa, president of Nintendo Co. Ltd. “Inside and outside our company, Reggie is known as an exceptional leader. We are grateful that he is leaving the business in good shape with strong momentum. While we will miss him and we wish him the very best in his retirement, we are also pleased to have such an able successor ready to step into that role. Doug Bowser and the rest of the team will ensure a seamless transition and continued momentum for Nintendo.”

A Message from Reggie

Nintendo fans, Reggie has a message for all of you. Please take a look.

Posted by Nintendo on Thursday, February 21, 2019

“Nintendo owns a part of my heart forever,” Fils-Aime adds. “It’s a part that is filled with gratitude — for the incredibly talented people I’ve worked with, for the opportunity to represent such a wonderful brand, and most of all, to feel like a member of the world’s most positive and enduring gamer community. As I look forward to departing in both good health and good humor, this is not ‘game over’ for me, but instead ‘leveling up’ to more time with my wife, family, and friends.”

Doug Bowser, incoming president and COO, Nintendo of America

“It has been my great fortune to work with and be mentored by Reggie for four years at Nintendo of America,” Bowser says. “And rest assured, we will continue to build on his work to evolve and expand our brand, furthering Nintendo’s global mission of creating smiles. There are millions more of those to come.”

Fils-Aime began his quest at Nintendo of America in 2003 as executive vice president of sales and marketing, leveling-up to president and COO in May 2006.