Norton PR, ChizComm form Strategic Alliance for the U.S. and Canada

Norton PR and Marketing, a UK-based kids, family, and licensing PR agency, formed a strategic alliance with Toronto and New Jersey-based ChizComm.

Under the new agreement, both agencies will be able to better serve new and existing clients internationally, some of whom are already familiar with both agencies.

“Our working relationship with ChizComm has developed over the last year as we found more and more often, clients were coming to us for a one-stop-shop communications solution to deliver PR and media buying across multiple territories,” says states Tony Norton, chief executive of Norton PR. “During 2019 we carried out a number of pan-European and U.S.-based PR campaigns including in-store demo tours which led us to explore this mutually beneficial partnership where our Norton Clients can hugely benefit from the expertise and skill base ChizComm has to offer.”

“We are thrilled to make our strategic alliance with Norton PR official and work collaboratively to bring clients added strength and opportunity on an international scale,” says Harold Chizick, founder and CEO, ChizComm. “We look forward to working with Tony and the team to expand reach and impact in new and exciting ways.”

The alliance with Norton PR marks a new step in ChizComm’s move toward offering global PR campaign solutions for all of its clients.

ChizComm is a full-service marketing agency that handles public relations, influencer marketing, creative services, and social and digital media. Through its Beacon Media Group division, ChizComm offers media research, planning, and buying services. The company is the largest purchaser of children’s media across traditional and emerging platforms.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.