Caroline Mickler Ltd. brokered a series of new and renewed licensing deals for Novel Entertainment‘s Horrid Henry. The British animated series based on the books by author Francesca Simon and illustrator Tony Rosson airs on Nickelodeon and Netflix in the UK as well as in 90 territories globally. Hulu has streaming rights in the U.S.

Among the new licensees are Texco (bedding), Cooneen (pajamas), and Clear Vision/NHS (eyeglasses). Renewed deals include Rubie’s for a collection of dress-up costumes; Paul Lamond for puzzles and board games; P2 Games for a mobile gaming app; and Fabric Flavours, which enters its 12th year as the official partner for Horrid Henry shirts.

Horrid Henry is one of the most successful animated series to come from the UK. Now in its fifth season, more than 250 episodes are available worldwide. It’s spawned a live-action feature film, a video game, and extensions for stage and radio.