The National Retail Federation forecasts that holiday sales (in November and December) will increase between 4.3 and 4.8 percent over 2017, totaling between $717.45 billion and $720.89 billion.
“Our forecast reflects the overall strength of the industry,” says NRF President and CEO Matthew Shay. “Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we’ve seen over the past year. While there is concern about the impacts of an escalating trade war, we are optimistic that the pace of economic activity will continue to increase through the end of the year.”
