NRF Survey: Shoppers Will Remain Conservative With Holiday Gift Budgets

Consumers are prepared for a holly, jolly holiday season, though it’s evident most will take a conservative approach with their gift-giving budgets. According to NRF’s holiday consumer spending survey conducted by BIGinsight, the average holiday shopper will spend $749.51 on gifts, décor, greeting cards, and more, up slightly from the $740.57 they actually spent last year. NRF is forecasting holiday sales will increase 4.1 percent to $586.1 billion.

According to the survey, the biggest portion of shoppers’ budget this year will go towards gifts for family members with the average person planning to spend $421.82 on children, parents, aunt, uncles, and others. Additionally, people will spend $75.13 on friends, $23.48 on co-workers, and $28.13 on others, such as pets and community members. Consumers will also spend on food and candy ($100.76), greeting cards ($28.66), and flowers ($19.55.) When it comes to decorations, the average person will spend $51.99, up from $49.15 last year and the most in the survey’s history. Total spending on holiday décor will reach $6.9 billion.

Click here for complete survey data. For more information about NRF, visit www.nrf.com.

About the author

Sierra McCleary-Harris

Sierra McCleary-Harris

Sierra McCleary-Harris is a senior editor at Adventure Publishing Group, editing and producing content for the Toy Insider, the Toy Book, and the Pop Insider. If she's not at her desk, you can find her somewhere doing a puzzle, losing it over the latest arts and crafts, or hanging out with her kitties Hazelnutz & Pepper Ann.

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