A toy line based on the Oddbods series will launch at Target stores in the U.S.

Following the recent announcements of TV broadcast, video-on-demand (VOD), and subscription video-on-demand (SVOD) partnerships nationwide, the toy line from Kids Station Toys Inc. will mark Oddbods’ first consumer products program in the U.S. Target will feature chain-wide listings of the new range this fall.

The toy line will feature interactive plush, mini collectible figurines, play sets, vehicles, and more. The agreement was brokered by Brandgenuity, One Animation’s North American licensing agent.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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