Nelvana Enterprises was appointed the worldwide licensing rights for ORB’s Soft’n Slo Squishies brand. Licensing plans for the brand include apparel, sleepwear, accessories, novelty, gift, home décor, and publishing.

In addition to global licensing representation, Nelvana will produce original digital media content for the brand, beginning with a multi-episode, original, short-form YouTube series.

Soft’N Slo Squishies are slow-rise toys available in different shapes, sizes, and designs, to create a different transformation every time.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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