Hobbeezone, Inc. (part of The Maya Group) unveiled its newest creation recently, Orbeez. These colorful, sesame seed-sized beads grow to the size of marbles in water, and then can be bounced, used in arts and crafts, or recycled in a garden.

The line is available at mass-market retailers and online outlets, and is suitable for ages 5 and up.

Check out the commercial above that premiered last Saturday on Nickelodeon.