A Mongoose bike | Source: Pacific Cycle

Amsterdam-based Pon Holdings has entered the final stages of its acquisition of Dorel Sports, the U.S.-based bicycle company owned by Canada’s Dorel Industries. The purchase of Dorel Sports includes three major names in biking — Pacific Cycle, Cycling Sports Group, and Coloi — under which live popular brands, including Schwinn, Mongoose, KidTrax, GT, and Cannondale.

The deal, which will close in the first quarter of 2022, positions the company’s Pon.Bike division as a global leader in bicycles and adds kids’ ride-on toys to the mix via the KidTrax brand.

The Pon.Bike global brand footprint | Source: Pon Holdings

“With the acquisition of Gazelle in 2012 we launched a strategy that step by step led us to the $1.5 billion in revenue bike group that we are today, with great comfort and performance bicycle brands, of which 70% electric. As a result of this strategy. We have now reached a highlight with the acquisition of Dorel Sports,” says Janus Smalbraak, CEO, Pon Holdings. “They have a rich history with their iconic bike brands all with an impressive heritage. Schwinn is an institute in the U.S.; Caloi is the pride of Brazil; and Cannondale is a truly global brand with an excellent reputation. Dorel Sports really is complementary to Pon.Bike and that’s why this is such a logical step.”

The KidTrax Ford Bronco ride-on toy with its full-sized counterpart | Source: Pacific Cycle

Pon Holdings is a mobility company that works as an importer for Volkswagen, Audi, and other automakers in the Netherlands in addition to working as a distributor and retailer of luxury and performance brands, including Porsche, Bentley, Bugatti, Lamborghini, Audi, Aston Martin, BMW, Rolls Royce, Jaguar, Land Rover, and McLaren via dealerships in select territories across the U.S. and Europe.

In the biking space, Pon plans to increase its efforts in the growing E-bike market in the years ahead.

“Together we can further cater to the ever-growing demand for quality electric bikes, whether it’s for urban use, leisure, or sports,” Smalbraak says. “Biking is not only healthy, it also plays a critical role in fighting inner-city congestion. It’s one of the most sustainable ways of transport. We are determined to make bikes a powerful part of mobility.”

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.