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Holiday Shoppers Believe Black Friday Holds Best Deals, According to PriceGrabber Survey

PriceGrabber has released results from its third winter holiday shopping survey, revealing that 71 percent of consumers believe that retailers offer better deals during Thanksgiving weekend than they do during the rest of the winter holiday shopping season, up from 58 percent last year. Conducted from October 1 to October 24, the survey includes responses from 4,958 U.S. online shopping consumers. When consumers who indicated that the best deals can be found over the Thanksgiving weekend were asked which days retailers offer the best prices (respondents could select as many choices as they liked), 71 percent said Black Friday (November 23), down from 80 percent last year and 86 percent in 2010, and 41 percent said Cyber Monday (November 26), up from 37 percent last year and 33 percent in 2010. To view all of PriceGrabber’s 2012 holiday shopping press releases, visit...

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Walmart Kicks-off Black Friday Events Starting at 10 p.m. on Thanksgiving

Walmart has released its Black Friday circular to shoppers on Facebook and to help families plan their holiday shopping. Items from electronics to gaming consoles and toys will be available during three shopping events. Walmart’s Black Friday events will be held at the following times: 10 p.m. on Thanksgiving Day (Nov. 24) –Toys, Home, and Apparel Midnight on Black Friday (Nov. 25) – Electronics 8 a.m. Nov. 25 through the weekend – Gifts for the entire family “Our customers told us they would rather stay up late to shop than get up early, so we’re going to hold special events on Thanksgiving and Black Friday,” says Duncan Mac Naughton, chief merchandising officer, Walmart U.S. “By sharing our Black Friday specials earlier than ever, we hope to make buying decisions easier for parents working hard to give their families the Christmas they deserve.” In addition, all day long on Thanksgiving, shoppers can get online-only specials and save with free shipping options. Walmart is also helping shoppers plan their in-store shopping strategy by making available store-specific maps on Facebook. To access the map, shoppers need to find their favorite store by clicking on the “My Local Walmart” application on Walmart’s Facebook page. Walmart also promises to match the price of any local competitor’s printed ad for an identical product, including matching competitor’s deals for the day after...

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Report: More Shoppers, More Money Spent this Black Friday Weekend

According to a National Retail Federation (NRF) survey conducted over the weekend by BIGresearch, 212 million shoppers visited stores and websites during the Black Friday weekend, an increase from 195 million shoppers reported last year. The NRF also reports that consumers spent more during the weekend, spending an average of $365.34 per shopper, up from last year’s $343.31. Total spending for the weekend is estimated to be $45 billion. More Black Friday shoppers hit stores in the early hours of the morning; nearly one-fourth of the day’s shoppers (24 percent) were in stores by 4 a.m. and 9.5 percent of Black Friday shoppers began their shopping at midnight, triple the number in 2009 (3.3 percent). Additionally, the number of Thanksgiving Day shoppers has doubled over the past five years, from 10.3 million in 2005 to 22.3 million in 2010. Online shopping jumped from 28.4 percent last year to 33.6 percent this year. Among the top type of stores were department stores (52 percent of the weekend’s shoppers this year vs. 49.4 percent last year) and clothing stores  (24.4 percent vs. 22.9 percent). The percentage of people who shopped at discounters declined to 40.3 percent from 43.2 percent last...

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Early Results from NPD Show Higher Conversion Rate for Black Friday

The NPD Group has announced its early results for the Black Friday weekend in a report entitled The Anatomy of Black Friday and Cyber Monday 2010. According to the NPD’s early results, there was a slight rise in conversion (those shoppers that actually made purchases) for the weekend compared to last year’s Black Friday weekend, up 4 percent. “Conversion rates for Black Friday and super Saturday are always very high but to see growth of 4 percent over the year before tells us two big things,” said Marshal Cohen, chief industry analyst of The NPD Group. “One is that those people that went to shop, bought and two, retailers did a better job of luring consumers in with big deals and great savings.” NPD also reported that 33 percent of consumers bought items for themselves on Black Friday, compared to 26 percent during the normal holiday period. The Anatomy of Black Friday and Cyber Monday 2010 is an online survey of 1768 U.S. consumers ages 18 and older. The survey assesses what the consumers did on Black Friday (and to come on Cyber Monday) and why. The preliminary data was collected between November 26 and the morning of November...

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E-tailers Report Strong Black Friday Results

Online retailers such as and have reported an increase in Black Friday sales compared to the shopping event in 2008. reported that this year’s Black Friday was its best ever, surpassing its Black Friday record set in 2008. The online retailer’s third-party marketplace section saw a 120 percent increase in orders compared to last year. reported 43 percent more sales compared to 2008. The top stores visited by eBates customers were Wal-Mart, Target, Old Navy, Sears, and Best Buy. According to EBay, its PayPal division processed 20 percent more transactions on Black Friday 2009 compared to last year. PayPal reported that shoppers on Black Friday made 140 percent mobile transactions compared to an average Friday. Paypal says the official start of the holiday season was November 16, which is when the e-commerce business first saw an increase in transactions. Shopping channel QVC also reported its highest level of Black Friday sales ever with an increase of 60 percent compared to last...

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NRF: More Black Friday Shoppers, Fewer Dollars Spent

According to the National Retail Federation, more shoppers visited stores and websites over the Black Friday weekend, but average spending per person dropped. The NRF’s Black Friday shopping survey, conducted by BIGResearch, reports that this year Black Friday shoppers totaled approximately 195 million, up from 172 million last year. Average spending per person dropped from $372.57 in 2008 to $343.31 in 2009. The NRF reports that total spending reached approximately $41.2 billion. According to the survey, toys were the most popular products for Black Friday shoppers. Nearly one-third of shoppers over the weekend (32.2 percent) purchased toys, an increase of 12.9 percent compared to 2008. Other popular goods were books (40.3 percent), personal care or beauty items (22.4 percent), gift cards (21.2 percent), and sporting goods (12.6 percent). Almost half of Black Friday weekend shoppers visited at least one department store (49.4 percent), also a 12.9 percent increased from last year. Shoppers also visited discount retailers (43.2 percent), electronic stores (29 percent), clothing stores (22.9 percent), grocery stores (19.6 percent), and outlet stores (7.8 percent). More than a quarter of shoppers (28.5 percent) shopped online. There was also an increased in early-risers for Black Friday. According to the NRF’s survey, 31.2 percent of shoppers were in stores by 5 a.m. compared to 23.3 percent who were in stores by that time in...

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Toys “R” Us Announces Early Hours for Black Friday

Toys “R” Us announced it will start its Black Friday sales at stores nationwide starting midnight on Thursday, November 26. A sneak peak of unadvertised deals will be granted to Facebook users at On the webpage, consumers can submit an application for a chance to view the more than 100 “Mystery Deals” beginning November 25 at The retailer also announced that it will give the first 100 customers in line at each store on November 26 a ticket to purchase a Zhu Zhu Pet. Also, Toys “R” Us will give away a box of Crayola 64 crayons with each purchase, while supplies...

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The Toy Insider Shares Top Tips for Holiday Toy Shopping During the Pandemic

Consumer shopping habits have changed dramatically this year thanks to the ongoing coronavirus pandemic, including a surge in online shopping and month-long Black Friday sales at major retailers. The experts at the Toy Insider, the toy industry’s most influential organization and a trusted go-to resource for parents and gift-givers, share their top tips on shopping for toys amid the pandemic and preparing for the next few months indoors. “It’s more important now than ever to go into your holiday shopping with a game plan—not just to shop safely, but also to avoid the disappointment of a sold-out toy,” says...

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