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Jazwares, Epic Games Reveal First Fortnite Product

Jazwares and Epic Games shared photos of upcoming Fortnite toys on their social media platforms. The photo of Jazwares’ Fortnite Solo Mode—Drift figure collected more than one million likes on the Fortnite Instagram account in a post tagged with #FortniteIRL. The figure includes Drift’s attire, including his Rift Edge pickaxe, kitsune mask, and stage 5 jacket.   View this post on Instagram   Drop and Drift into the holidays! Coming 12/1… #FortniteIRL A post shared by Fortnite (@fortnite) on Nov 13, 2018 at 2:16pm PST The Fortnite product line from Jazwares was announced last July and is based on...

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Hasbro, Epic Games to Launch Fortnite Toys and Games

Hasbro partnered with Epic Games for a line of Fortnite-inspired play experiences in a deal brokered by IMG. The line will include Nerf blasters and Monopoly: Fortnite, both based on the popular video game. The Monopoly: Fortnite game will debut at most major U.S. and U.K. retailers this fall, with additional markets to follow next year. The additional Fortnite licensed games, role play items, and Nerf blasters will debut next...

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Rubie’s Masquerade, Epic Games Partner for Fortnite Dress Up Line

Rubie’s Masquerade partnered with Epic Games to create a Fortnite dress up collection for the European market, in a deal brokered by IMG. The new branded collection, made both for tweens and adults, will feature costumes, masks, and accessories from the video game. “A big part of Fortnite is letting players express themselves in the game,” says Epic Games co-founder Mark Rein. “We’re thrilled to be partnering with Rubie’s to bring them high-quality costumes and accessories so they can express themselves outside of the game, too.” Launching this autumn or winter, the line will be available from a variety...

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Moose Toys to Launch Fortnite Battle Royale Collection

Moose Toys partnered with Epic Games to create the Fortnite Battle Royale Collection, which features a range of Fortnite mini collectibles. The deal was brokered by IMG. Moose Toys will be the global partner for Fortnite-branded figures that are 3-inches and under, beginning with a new line that will debut this fall. The collection will give fans the opportunity to collect a roster of characters and miniature scale fort building sets. The collection will launch in December and will be available for purchase at retailers worldwide. Additional Fortnite lines from Moose Toys will feature micro-collectibles and play sets that...

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Jazwares, Epic Games to Launch Fortnite Toys

Jazwares partnered with Epic Games to create a range of Fortnite toys. The deal was brokered by IMG. Jazwares’ new Fortnite branded collection will feature true-to-game figures, Domez, loot boxes, play sets, environments, game-replica weapons and tools, plush, vehicles, and more. The line will launch worldwide in December. Fortnite is an action building game from Epic Games that drops players into a massive 100-player PVP Battle Royale or team up with friends in a co-op campaign to save the world against a horde of monsters. Fortnite Battle Royale is free and available on PC, Mac, PlayStation 4, Xbox One, iOS, and...

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Epic Games Partners with Jazwares, Funko for Fortnite Toys

Epic Games partnered with Jazwares and Funko Inc. to create a range of Fortnite toys and collectibles. The deals were brokered by IMG. Jazwares’ new Fortnite branded collection will feature true-to-game figures, Domez, loot boxes, play sets, environments, game-replica weapons and tools, plush, vehicles, and more. The line will launch worldwide in December. The new Fortnite branded collection from Funko will launch this holiday season and feature more than 10 different product lines including Funko’s Pop! figures, 5 Star figures, Pint Size Heroes, Vynl, keychains, POP! apparel, and more. Fortnite is an action building game from Epic Games that drops players into a...

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ZURU Expands Pets Alive Brand for the Holidays

Following the international success of Boppi The Booty Shakin’ Llama last year, ZURU expands its Pets Alive brand for the holiday season. A trio of colorful dancing animals are bopping, shaking, and strutting into toy departments everywhere. Kids ages 3 and up can bust a move with Fifi the Flossing Sloth, Frankie the Funky Flamingo, and Rainbow Bonnie The Booty Shakin’ Llama. “Like Boppi, Fifi is a darling that has captured hearts and laughter alike,” says ZURU‘s Global Brand Director Aneisha Vieira. “Dancing has never been more fun, as every character in the Pets Alive line encourages the whole...

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Ghostbusters Launches Online Store; Partners with Disguise for 2021 Costume Lineup

With Halloween on the horizon, it seems like perfect timing for an update on all things Ghostbusters licensing. For the first time, Sony Pictures Consumers Products has launched a Ghostbusters Official Online Store, where consumers can shop for apparel, home goods, collectibles, and more inspired by the popular franchise — all in one location. Managed by The Araca Group, features toys and collectibles from companies including Hasbro, Funko, and Playmobil. The Ghostbusters brand has also expanded its costume licensing program, partnering with Jakks Pacific‘s Disguise division. Disguise is set to release an extensive new line of Ghostbusters costumes...

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Talkin’ Toys: PMI International Brings its Licensed Toys to the U.S.

Over the past several years, PMI International has steadily built a large portfolio of toys and collectibles based on some of the world’s top entertainment brands. Based in Tel Aviv, the family-owned company is Israel’s leader in manufacturing, marketing, and distributing licensed leisure products for kids, including toys, collectibles, publishing, back-to-school items, and more. Following a trial run in the U.S. with distribution via ZURU, the company found international success and has returned to the states with a new distribution model and a fresh lineup of products. PMI’s growing range includes collectible figures, plush, keychains, and other novelties. Its...

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Target, FAO Schwarz Join Forces, Bullseye’s Top Toy List Revealed

The magic of FAO Schwarz is expanding to more than 1,800 locations across the U.S. this month thanks to a new deal with Target. Today, the Minneapolis-based retailer pulled back the curtain on its annual list of Bullseye’s Top Holiday Toys alongside plans for a collaboration with the iconic New York-based toy store. Under the new deal, Target will stock an assortment of 70 exclusive FAO Schwarz items in all of its stores while 300 items from Target-exclusive brands, including Pillowfort and Cat & Jack, will be sold at the FAO Schwarz flagship in New York City. “This year’s...

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