The Creators of The Elf on the the Shelf Rebrand as The Lumistella Co. Posted on August 18, 2020 by James Zahn
Fisher-Price Expands Little People Collectors Series with Elf, Lord of the Rings Posted on September 22, 2020 by James Zahn
NRF Launches ‘New Holiday Traditions’ Campaign to Encourage Early Holiday Shopping Posted on September 30, 2020 by James Zahn
Animaccord, Ferrero Launch ‘Masha and the Bear’ Kinder Mix Assortment Posted on September 30, 2020 by James Zahn
Kate Winslet Lends Her Voice to a Thomas & Friends Bedtime Story Posted on November 10, 2020 by Jackie Cucco
Here Are the Toys that are Filling Amazon Carts for the Holidays Posted on December 1, 2020 by James Zahn