Search Results for: youtube

The Uncertain Future of YouTube Influencer Collaborations Could be the Jolt Your Marketing Plans Need

by Clark Nesselrodt, Kathleen Tomes, and Brooke Schwartzman of Brilliant PR & Marketing Earlier this week, we found ourselves drafting an email to our clients in response to the recent FTC fines levied against YouTube’s parent company, Google. It seemed all too natural as public relations people to convey a tone of calm and indicate that nothing much would be changing. But then, we received the first tear-soaked call from one of our YouTube creator partners. Then another. Then, dollars previously committed to an influencer for a holiday YouTube campaign returned to us with the message: “No thanks. We...

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YouTube: An Unflattering Point of View

By David Becker, president and founder, Blue Plate Media Services On the YouTube correction, clients and the industry as a whole are rallying, asking, “What next?” Just as YouTube is trying to figure out a viable and responsible approach to accepting advertising dollars when targeting children, as a marketer you, too, have a say in the matter and shoulder some of the responsibility.  We all agree that YouTube needed cleansing. It was just a matter of time. Our kid-focused media planning and buying agency, with more than 20 years in navigating the nuanced waters of marketing to kids and their...

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Protecting Kids, Brands in the Wake of YouTube’s FTC Settlement

by Harold Chizick, CEO, ChizComm and Beacon Media  As we enter the fourth quarter and the most critical time of year, there is a heightened awareness and concern in the industry regarding how brands reach consumers in an ethical way that protects the privacy of children. In the wake of YouTube having to pay a record-setting $170 million to settle allegations by the Federal Trade Commission (FTC) and the New York Attorney General for Children’s Online Privacy Protection Act (COPPA) violations, many in the toy industry are left asking, “But what does this mean for my business?” Shifting regulations...

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YouTube’s $170 Million FTC Settlement and the Future of Kids’ Content

As Bob Dylan famously sang, “the times, they are a-changin’,” and when it comes to kids and family content on YouTube, the changes start now. This week, Google’s YouTube division came to a $170 million settlement agreement with the Federal Trade Commission (FTC) over allegations that the streaming video giant violated the Children’s Online Privacy Protection Rule (COPPA) in how it dealt with kids’ content and consumption on its platforms. The debate is not a new one, and YouTube has a long history of standing behind its claim that its primary platform is not designed for use by children...

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YouTube to Retail: The FGTeeV Toy Line Hits the Streets

It’s a big year for influencers at retail, and the latest to make the jump from YouTube to store shelves is FGTeeV. As part of a licensing deal inked ahead of Toy Fair, Bonkers Toys has released the first wave of products inspired by the FGTeeV family — Duddy, Moomy, the kids, and a crew of animated characters, including FUNnel Boy, Derpy Bacon, mEGGz, Postal Jenkins, and others. The FGTeeV toy line features squishies, plush, collectible figures, a Mini Mystery TeeV, and the centerpiece of the collection, the Giant Mystery TeeV. “Partnering with FGTeeV has been an amazing adventure for...

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L.O.L. Surprise! Celebrates 1 Million YouTube Subscribers with Special ‘Unboxed!’

MGA Entertainment is celebrating 1 million subscribers to its L.O.L. Surprise! YouTube channel with its biggest episode of Unboxed! yet. The 12-minute episode features hosts Tahani and Mykal-Michelle accompanied by a multitude of popular social media influencers, such as Hayden Summerall, Lexi Jayde, Ava Foley, and more. The jet-setting L.O.L. Surprise! crew flies high on a private plane that gets surrounded by magical pink lightning, leading the way to an epic adventure. Along the way, the girls unbox surprises during a mansion party, complete with a fashion show and choreographed dance routine — starring real-life versions of popular L.O.L. Surprise! dolls. Since...

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YouTube Star Blippi Inks Master Toy Deal with Jazwares

Kids YouTube star Blippi named Jazwares as master toy partner and Printers Row Publishing Group (PRPG) as publishing partner, under the Studio Fun imprint. PRPG is a division of ReaderLink Distribution Services LLC. Jazwares will debut a full Blippi toy line at retail next spring. The range will feature toys inspired by Blippi’s most watched content with opening experiences that mirrors the energy he brings to his videos, including collectibles, figures, vehicles, play sets, plush, novelties, musical instruments, bath toys, and more. “We’re excited to bring Blippi to real life from YouTube in a way that amplifies the humor,...

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‘Spin Master: The Great Canadian Toy Story’ Hits YouTube

Before PAW Patrol and Hatchimals, there was Earth Buddy — a pantyhose stocking filled with grass seed and saw dust. Everyone loves a good toy story, and Spin Master‘s starts there. Spin Master: The Great Canadian Toy Story was released in 2014 to celebrate the company’s 20th anniversary. Produced and directed by Summer Love and Jane Michener, the 42-minute documentary film has been available to view on Netflix in Canada since 2017, but until recently it hadn’t been available to a global audience. As the toymaker celebrates its 25th anniversary this year, the film has been made available in...

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Fisher-Price ‘Rescue Heroes’ Animated Series Arrives on YouTube

Earlier this year, Mattel dropped the curtain on a completely redesigned look and feel for its Fisher-Price Rescue Heroes. Revealed at Toy Fair New York, the full relaunch for the classic brand centers around showing kids the power of real life heroes — first responders. Featuring a heroic scale and stance, the Rescue Heroes toys are designed to give parents and kids a preschool-friendly way to engage in conversation about heroism in the world around us in the face of natural or manmade disasters. To support this, Fisher-Price collaborated with Tongal on a short form animated series, appropriately titled, Rescue Heroes....

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