Source: Mattel/The Toy Book

Source: Mattel/The Toy Book

Mattel has taken another step toward meeting its sustainability goals.

Last December, the El Segundo-based toymaker unveiled an expansion of its Environmental Sustainable Sourcing Principles that were announced in 2011. Under the updated plan, the company plans to use 100% recycled, recyclable, or bio-based plastics materials in both its products and packaging by 2030. The company quickly followed that announcement with the release of some sugarcane-based updates to classic Fisher-Price toys and a range of bio-based Mega Bloks.

Now, Pamela Gill-Alabaster is joining Mattel as head of sustainability to lead the company’s efforts going forward.

“Pam is a seasoned leader with a proven track record for identifying key sustainability priorities, building a sustainability strategy with a design-led and brand purpose-driven perspective and driving cross-functional collaboration and outcomes,” says Mattel President and COO Richard Dickson. “She will play a key role in driving Mattel’s sustainability journey and we are excited to welcome her to the team.”

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Most recently, Gill-Alabaster served as chief marketing and communications officer at Centric Brands, a licensee for Calvin Klein, Under Armour, Michael Kors, and more. She previously led sustainability efforts for companies including L’Oréal, Estée Lauder Companies, and Revlon.

“I look forward to working with Richard, and in collaboration with our internal teams, to continue to advance Mattel’s leadership in sustainability and support the company’s strategic objective to create stakeholder value,” Gill-Alabaster says. “I am thrilled to be part of an organization with a deeply embedded purpose and to have the opportunity to build on Mattel’s pioneering practices and established goals to lead positive environmental and social change.”

In recent months, Mattel has increased its social and purpose-driven efforts with programs such as the Mattel Playroom and #ThankYouHeroes initiative.