Source: Panda Mony Toy Brands/The Toy Book

Independent toymaker Panda Mony Toy Brands LLC has tapped FanGirl Consulting & Brand Management LLC to build a marketing program focused on its newly released Alter Nation action figure brand.  Through its alliance with FanGirl Consulting, Panda Mony seeks to achieve its goal of becoming a leader in kids’ entertainment.

Alter Nation “follows the clandestine operations of GK Delta, a secret government entity dedicated to protecting humanity from forces that no typical human can defeat — and no one is allowed to know.” The story centers around a group of teenage human-animal hybrids — El Ray, Albert VII, Daart, and Quillroy — plus two villains, Sabotage, and the double agent Sham.

This fall, Dark Horse Comics will release the original graphic novel, Alter Nation: They Hide Hybrids which includes the 12-page digital comic Alter Nation: The Mystery of the Whining Winny. Panda Mony is also exploring options to develop an animated series based on Alter Nation for kids ages 6-11.

Alter Nation action figures | Source: Panda Mony Toy Brands

The FanGirl Consulting team will work with Panda Mony to develop a consumer and trade marketing strategy combined with retail distribution and promotional support. The team is currently taking appointments to discuss marketing, distribution, and partnership opportunities for the Alter Nation brand with interested parties during Toy Fair Everywhere.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.