Paramount Global has promoted Pam Kaufman to the role of president, consumer products and experiences, effective immediately.
In her new role, Kaufman will report to Brian Robbins, president and CEO of Paramount Pictures and Nickelodeon and chief content officer, kids & family, Paramount+ and Raffaele Annechino, president and CEO of Paramount International Networks, studios, and streaming. She will now oversee the Paramount global portfolio of live experiences, including hotels, resorts, theme parks, tours, and Broadway, in addition to gaming and VidCon.
“Pam is a dynamic and authentic leader who deeply understands the consumer,” Robbins says. “Her engaging and strategic approach will create innovative consumer touchpoints offering fans even more access to experiences with our franchises and characters.”
In her previous consumer products role, Kaufman was responsible for managing worldwide product merchandising and licensing as well as business development, marketing, franchise planning, creative strategy, retail sales, and consumer insights. These responsibilities will be continued under her current title.
Kaufman’s oversight of the consumer products business covers the global Paramount portfolio including PAW Patrol, SpongeBob SquarePants, JoJo Siwa, Teenage Mutant Ninja Turtles, Avatar, Star Trek, South Park, Emily in Paris, Yellowstone, The Godfather, Top Gun, and more.
Paramount is also launching into the metaverse with an NFT business that will involve “a collaborative cross-functional effort driven by consumer products.”
