Paramount Consumer Products is getting into the holiday spirit.
The company teamed up with Target to launch an exclusive range of products tied to the CBS Original holiday special, Reindeer in Here. The special is inspired by author Adam Reed’s Christmas book from a few years back that was originally sold with a companion plush toy.
“Adam Reed’s beloved children’s book has already become a holiday staple and we are excited to help families create an annual family tradition with the new animated special, Reindeer in Here, and themed merch collection,” says Veronica Hart, executive vice president, global franchise planning, Paramount Consumer Products & Experiences. “Children will love immersing themselves with these characters while they tune in for the special or read the book before bedtime.”
The Target-exclusive product line includes standalone Reindeer in Here Blizzard and Pinky plush toys, a new Deluxe Book & Plush Set, throw blankets, and pajama sets.
An updated Reindeer in Here book and plush set will also be available wherever books are sold.
A Book and Plush set will also be available wherever books are sold.