Reindeer in Here comes to CBS and Paramount+ beginning Nov. 29 | Source: CBS

Paramount Consumer Products is getting into the holiday spirit.

The company teamed up with Target to launch an exclusive range of products tied to the CBS Original holiday special, Reindeer in Here. The special is inspired by author Adam Reed’s Christmas book from a few years back that was originally sold with a companion plush toy.

Source: Paramount Consumer Products

“Adam Reed’s beloved children’s book has already become a holiday staple and we are excited to help families create an annual family tradition with the new animated special, Reindeer in Here, and themed merch collection,” says Veronica Hart, executive vice president, global franchise planning, Paramount Consumer Products & Experiences. “Children will love immersing themselves with these characters while they tune in for the special or read the book before bedtime.”

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The Target-exclusive product line includes standalone Reindeer in Here Blizzard and Pinky plush toys, a new Deluxe Book & Plush Set, throw blankets, and pajama sets.

An updated Reindeer in Here book and plush set will also be available wherever books are sold.

A Book and Plush set will also be available wherever books are sold.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.