That’s Hot! Paris Hilton is the new Headmistress at Pacific Coast High | Source: MGA Entertainment

There’s a new Headmistress walking the halls of Pacific Coast High.

MGA Entertainment (MGAE) tapped Paris Hilton to voice herself in four new episodes of the Rainbow High animated series on YouTube. Hilton steps into the role of Headmistress at Pacific Coast High, which, along with Shadow High, has added opened up new opportunities for storytelling and play this year.

“I love the world of animation! Being a character is a really fun way to express myself,” Hilton says. “I relate to the Pacific Coast students’ passion for all things bold, colorful, and fashion-forward. Rainbow High is the perfect brand to start with and it’s an honor to be their Headmistress.”

Related: State of the Industry Q&A 2022: MGA Entertainment

The first episode featuring Hilton debuts on the Rainbow High YouTube channel this Friday, March 25. According to MGAE, this Friday’s extended episode taps into Hilton’s background as a reality TV star as Pacific Coast High doubles as the set of a hit reality series. An accompanying music video, “Malibu Dreamin'” will feature Paris schooling the students on “fashion, fun, and business.”

“We are proud to announce this partnership with Paris, whose bold fashion and influence have inspired today’s creative leaders — she takes chances just like MGA,” Isaac Larian, CEO and founder, MGAE. “We are excited to watch fans enjoy the new headmistress in town.”

New episodes of Rainbow High debut every Friday on YouTube while the first season can be found on Netflix. Additional episodes featuring Paris Hilton will be released in the coming months.

The full range of Rainbow High dolls, vehicles, and playsets can be found at most major retailers.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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