Saban Brands’ Paul Frank is back with a familiar agent.
Firefly Brand Management has been named as the non-exclusive North American agency of record for the brand in categories including toys and games, publishing, party goods, stationery, jewelry, food and beverage, sporting goods, and cross-collaborations. Founded in 1995 by artist Paul Frank, the brand is perhaps best-known for the iconic Julius the monkey.
“I have always loved this brand since the first time I worked on it back in 2007,” says Cynthia Modders, CEO, Firefly Brand Management. “[Paul Frank] has a unique ability to reach fans of all ages from all around the world and is currently celebrating 25 years of creativity and colorful imagination.”
The Firefly team is currently pursuing new licensing partnerships utilizing Paul Frank designs and core art assets.