Spin Master‘s Paw Patrol is firing up the engines and dropping the hammer for the debut of Paw Patrol: Ready, Race, Rescue.
A new feature-length special episode, Ready, Race, Rescue, will be supported by a DVD release and special edition product launch spanning 10 categories. In the high-octane adventure, “the pups take to the track for the Adventure Bay 500 and need to speed into action when legendary race car driver, The Whoosh, can’t compete.”
Viacom Nickelodeon Consumer Products (VNCP) partnered with Walmart to be the exclusive home for the launch.
The Paw Patrol: Ready, Race, Rescue DVD will be bundled with a digital copy of the 44-minute episode, while the accompanying product assortment will include toys, apparel, accessories, footwear, home, health and beauty, and more. Walmart will also host in-store Paw Patrol events in 800 stores on the weekend of Sept. 7.
The race-themed excitement will culminate with a NASCAR sponsorship by VNCP and Spin Master Entertainment. On Sept. 21, a Ready, Race, Rescue Kids Zone will be featured at the Monster Energy NASCAR Cup Series Federated Auto Parts 400, to be held at the Richmond Raceway in Virginia. Paw Patrol costumed characters and other activations will take place. Additionally, seven influencers from across the country will “Race Across America,” posting from various states prior to their arrival in Richmond for the race.
Now in its sixth season, Paw Patrol was recently renewed for a seventh season of 26 half-hour episodes to air on Nickelodeon.
