McDonald’s and Peanuts are teaming up for a new Happy Meal promotion that will celebrate September’s National Literacy Month and the 50th anniversary of the Apollo 11 moon landing. Beginning today, Snoopy comes to McDonald’s in a series of four Happy Meal books that follow the famous beagle on his space-faring adventures.
“In July of 2018, Peanuts signed a Space Act Agreement with NASA and committed to working to bring the joys of space exploration and STEM into the lives of today’s kids, and to honor the legacy of Snoopy’s history with NASA,” says Roz Nowicki, executive vice president of Peanuts Worldwide. “This promotion with one of the nation’s most beloved restaurants brings that commitment to kids and families around the country who will be inspired by these fun, and educational books.”
McDonald’s Peanuts Happy Meal Books Include:
- Snoopy Blasts Off!: Snoopy prepares for his blast-off into space, with a special surprise pop-up in the middle of the book;
- Snoopy’s Constellation Quest: Go along with Snoopy as he explores the galaxy, and search for hidden images on the moon;
- Snoopy The Mars Rover: Ride along with Snoopy as he travels around Mars, and learn fun facts through a magical reveal wand;
- Snoopy to the Moon: Explore the moon’s surface with Snoopy and build your own moon display;
Additionally, McDonald’s will support Reading Is Fundamental (RIF) with a donation of 100,000 Happy Meal books to RIF literacy efforts and programs across the country.
Following the book promotion, McDonald’s Happy Meals will feature a lineup of Snoopy and Woodstock action toys that celebrate astronauts and space exploration. Each toy comes with a double-sided cardboard token featuring a space fact supplied by NASA.