Lisa Silverman Meyers | Source: Peanuts Worldwide

Peanuts Worldwide has a new executive overseeing the brand’s international business.

Lisa Silverman Meyers steps into the role of senior vice president, international to mind the company’s existing global business while identifying new opportunities for programs in underdeveloped markets. Silverman Meyers joins the company from the Metropolitan Museum of Modern Art where she served as global head of licensing and partnerships, retail marketing, and creative.

“Charles Schulz’s creation speaks a universal emotional language, so it’s no surprise that Peanuts is as popular in Asia as in the Americas, and from Europe to Africa and Australia,” Silverman Meyers says. “I’m very humbled and mindful of my responsibility to bring the brand alive to Peanuts fans everywhere.”

In her new role, Silverman Meyers will report to Tim Erickson, head of Peanuts Worldwide.

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“I am delighted to welcome Lisa to Peanuts Worldwide—and ‘worldwide’ describes well the significant responsibilities she’s taking on,” Erickson says. “Since Charles M. Schulz introduced Peanuts in 1950, Charlie Brown, Snoopy, and the rest of the gang have made an indelible mark on popular culture across the globe. Lisa’s vast experience with highly loved brands and global licensing makes her the perfect person to both build on our thriving international presence and expand Peanuts’ reach into important new markets around the world.”

Silverman Meyers previously served as senior vice president of strategy, planning, and operations for Viacom and Nickelodeon International Consumer Products and Recreation. The division was responsible for international licensing and location-based entertainment for PAW Patrol, Teenage Mutant Ninja Turtles, MTV, and more.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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