People of Play (POP) is looking to connect the industry in some new ways.
Following some successful events geared toward inventors, POP founder Mary Couzin enlisted Michele Litzky, CEO of Litzky Public Relations, to form a committee geared toward assembling speakers for a series of quarterly conversations aimed at the PR and marketing community.
The first session will take place on April 21 from 1-4 p.m. ET and will stream live via the POP website.
Speakers will be announced in the weeks ahead, and topics planned for the first event include:
- Influencer engagement and collaborations
- Affiliate marketing
- Digital marketing, SEO/SEM
- Email marketing
- Social media trends and best practices
- Earned media
- Influencer pitching
- Press releases
The event is free to all PR and marketing professionals and registration is required. A POP profile is recommended but not required for attendees.
The inaugural POP event committee includes Couzin and Litzky alongside Karri Bean (The Walt Disney Co.), Rachel Griffin (PlayWise Partners), Dana Moncrief (Moose Toys), Sara Rosales (Jazwares), Tammy Smitham (Spin Master), Kathleen Tomes (Brilliant PR & Marketing), and Lisa Wuennemann (PlayMonster).