Entertainment One (eOne) and Merlin Entertainments will open a 15,000 square-foot experiential Peppa Pig World of Play indoor play center in the Chicago market this summer.

Geared toward kids ages 8 and under, the Peppa Pig Play Center is under construction at the Woodfield Mall in Schaumburg, Illinois. Kids can explore 14 themed play areas recreated from the animated series, such as Peppa’s House, Rebecca Rabbits Underground Adventure, George’s Fort, and Grandad Dog’s Garage. Kids can even jump in “muddy puddles.”

The location will offer daily scheduled activities, food and beverage options in the Camper Van Cafe, birthday party and photo packages, and a Peppa Pig gift shop with toys and products from a wide range of licensees. Daily tickets and annual passes will be offered. The Chicagoland location is the fourth Peppa Pig World of Play following locations in Michigan, Texas, and Shanghai.


Related: Bringing Play to the People: How Brands are Creating Their Own Experiences


Hasbro recently completed its acquisition of eOne, which brings Peppa Pig into the same entertainment family as Transformers and My Little Pony.

Opened in 1971, Woodfield Mall, a Simon property, is the largest mall in the State of Illinois.