PGA Golfer Greg Norman’s Investment Group Buys Laser Pegs Ventures

The Great White Shark Opportunity Fund has acquired all of the assets and patent portfolio of Laser Pegs Ventures, which will be reorganized under a new group, Laser Pegs Investment Holdings. The company is now owned and controlled by the investment group led by David Chessler, Eric Baird, professional golfer and businessman Greg Norman, and others.

The new ownership group has invested in the expansion of Laser Pegs as it expands core product lines, new product categories, and acquisition and joint ventures with other toy companies both domestically and internationally. Jon Capriola, founder of Laser Pegs in 2006, will no longer play a role in the company to pursue other interests.

Part of the company’s growth, Laser Pegs has created an advisory board, including toy industry executive Jeffrey Kennis, CEO of Enchanted Moments and Toy Industry Association board member and retail executive Ron Zabel, CEO of Bushnell, as members.

Laser Pegs will continue to operate under the same name and headquarters will remain in Sarasota, Fla. The company will introduce new items at the North American International Toy Fair in New York City.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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