Phyllis Brody, co-founder of Creativity for Kids, has received the Lifetime Achievement Award from the American Specialty Toy Retailing Association

(ASTRA). The award recognizes a person who has demonstrated a career of service to the toy industry and who has made a significant contribution to ASTRA’s mission of expanding and improving the specialty toy industry.

Brody co-founded Creativity for Kids more than 30 years ago with a mission to stimulate and encourage childhood creativity. Brody also helped to develop initiatives and programs for specialty toy retailers as a founding board member of ASTRA.