Pictionary Goes High-Tech with Pictionary Air

At Toy Fair New York, Mattel Games unveiled a brand-new way for families to play Pictionary. With the launch of Pictionary Air, the classic drawing game goes high-tech as players split into two teams and toss aside the paper pad or white board, instead using an oversized light-up pen to “draw” or “illustrate” their word in the air.  Thanks to the magic of technology, the pen simultaneously casts the player’s drawing in real-time onto the screen of their choice — either a TV or mobile device — for all of the players to see.

Pictionary Air introduces multiple gameplay modes that allow players to customize the experience to their liking. Customized time limits allow for more or less time to guess, while recording options allow drawings to be saved for easy social sharing.

The game arrives first at Target stores in the U.S. in late June, with global availability to retailers expected by July 1.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.