Hasbro is celebrating Play-Doh‘s 60th birthday this year. The Play-Doh brand recently introduced Play-Doh Town, a new system of play that inspires creative storytelling through town-themed play sets, vehicles, and figures.
The Play-Doh Town line is available at retailers nationwide for kids 3 and up and includes play sets, vehicles, and figures that work together to build a world for expansive, storytelling play. With scenes and themes kids are familiar with, such as a Town Center, Pet Shop, Ice Cream Truck and Firehouse, and figures such as a police officer and a hairdresser, kids can use their imaginations to create unique stories each time they play. Play-Doh will also celebrate its birthday with the reintroduction of iconic play sets including the Play-Doh Dr. Drill N’ Fill playset, as well as new licensed offerings from some of kids’ favorite properties.