Playmates Toys will serve as the global master toy partner for the Ben 10 franchise to premiere on Cartoon Network in international territories next year, and in North America in 2017.
Based on the new animated series, Playmates Toys will create a full range collectibles, figures, play sets, role-play items, and more to launch at retail in fall 2017. The re-imagined Ben 10 series will center upon Ben Tennyson, an energetic, fun loving, 10-year-old who can transform into 10 different alien heroes.