Originally published April 3, 2023; Updated April 20, 2023

Following a 45-year hiatus, the Playmobil Color series is making a comeback.

Playmobil inked a deal with Crayola to relaunch the line this fall with a collection of five new sets that include basic white figures, accessories, vehicles, and more that kids can color and customize with Crayola Ultra Clean washable markers.

“The Playmobil and Crayola brands complement each other as our trusted products reflect the heritage, creativity, and engagement we both have with kids and families,” says Rob Spindley, Licensing Director, EMEA at Crayola. “As we grow this partnership over the coming years, we will expand the engagement touch points to truly embrace this incredible partnership.”

Playmobil Color + Crayola Fashion Boutique | Source: Crayola

Retailers can look to stock their shelves with the following sets for kids ages 6-10:

  • 71372 PLAYMOBIL Color: Fashion Boutique
  • 71373 PLAYMOBIL Color: Fashion Design Set
  • 71374 PLAYMOBIL Color: Fashion Dress
  • 71376 PLAYMOBIL Color: Racing Car
  • 71377 PLAYMOBIL Color: Motorbike

The street date for the line is October 27, 2023.

Related: The 2023 Edition of The BIG Toy Book is Here!

Playmobil continues to explore new avenues via licensing, including a just-launched range of anime-inspired Naruto figures. For more on the brand’s 2023 lineup, check out The BIG Toy Book, available now.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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