Playmobil, Disney Strike Licensing Deal for Toddler Toys
Source: Playmobil/The Toy Book

The magical world of Disney is coming to Playmobil‘s toddler portfolio.

The German toymaker inked a deal with The Walt Disney Co. — its first licensing deal for the Playmobil 1.2.3. line — to create a series of six new playsets inspired by classic characters.

Mickey Mouse, Minnie Mouse, Winnie the Pooh, Tigger, and Piglet will be featured in the sets when they launch at retail in the summer of 2023.

Related: Stay on the Pulse of Play with ‘The BIG Toy Book’ in 2023

The Playmobil 1.2.3 line is geared toward toddlers as an entry point to the famous brand. The new sets will include educational features based on three connected early learning stages that support kids’ development.

While few details are available at this time, Playmobil promises that its new, Disney-themed sets will include sorting shapes and stacking blocks, along with sound effects and more.

Check out future issues of The Toy Book to learn more about these sets in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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