Playmobil Teams Up with WildBrain to Spark YouTube Growth

Playmobil appointed WildBrain to exclusively manage its YouTube content. During the two year agreement, WildBrain will manage an exclusive library of 15 short animated videos featuring Playmobil figures. The new videos will span several diverse Playmobil themes, and will be available on the WildBrain network on YouTube and the YouTube Kids app in multiple languages, including German, English, Spanish and Portuguese, with more planned.

Playmobil is the latest in a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblade, Smooshy Mushy, and more to appoint WildBrain to help grow their brands internationally with YouTube content on YouTube. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for more than 600 kids’ brands in up to 22 languages.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.