Playmobil appointed WildBrain to exclusively manage its YouTube content. During the two year agreement, WildBrain will manage an exclusive library of 15 short animated videos featuring Playmobil figures. The new videos will span several diverse Playmobil themes, and will be available on the WildBrain network on YouTube and the YouTube Kids app in multiple languages, including German, English, Spanish and Portuguese, with more planned.
Playmobil is the latest in a string of international toy brands, including The Irish Fair Door Company, Kuroba, Hairdorables, Beyblade, Smooshy Mushy, and more to appoint WildBrain to help grow their brands internationally with YouTube content on YouTube. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 145,000 videos for more than 600 kids’ brands in up to 22 languages.