PlayMonster Celebrates One Million Copies of Relative Insanity Sold

Relative Insanity | Source: PlayMonster/The Toy Book

PlayMonster and comedy legend Jeff Foxworthy are celebrating a big milestone.

Relative Insanity — the family game created by Foxworthy — has officially sold more than one million copies since its launch three years ago. Now, the brand continues to grow with more expansion packs that can expand the fun beyond the original game.

“Wow — one million games! And it was all inspired by the insanity of my own family and friends,” says Foxworthy. “I’d like to thank the crazy family members out there — everyone has at least one — and that’s what Relative Insanity is all about!”

To celebrate the game in style, PlayMonster is bringing Relative Insanity to select comedy clubs across the U.S. Participating clubs are hosting live gameplay between sets, game giveaways, and have limited edition Relative Insanity drink coasters with Foxworthy’s punchlines.

“Since we launched Relative Insanity in 2018, it has quickly become a fan-favorite among our robust portfolio of games at PlayMonster,” says Scott Flynn, vice president of sales and marketing at PlayMonster. “We’re excited to mark the one million milestone and continue the legacy of laughter alongside Jeff Foxworthy.”

Related: State of the Industry Q&A 2021: PlayMonster

In Relative Insanity, a player reads a setup card aloud, like: “When my brother brought out his new baby to show the family, Granny blurted out…” Then everyone else chooses one of their punchline cards to finish the phrase, like: “You are not the father!” or “Somebody took a trip to the land of bad decisions,” etc. The player deemed funniest scores a point awarded by the reader.

The full lineup — available at Walmart and Amazon — includes the original Relative Insanity Game, Relative Insanity: See What I Mean?, and new expansion packs, including Yes, Guuurrrlll!, Family Gatherin’!, Old Farts!, and Young’uns!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.