PlayMonster Charges Into STEAM with New Science4you Brand

Source: PlayMonster/The Toy Book

PlayMonster is getting into a whole new category with the U.S. launch of Science4you, a proprietary line of science kits designed for kids ages 4 and up.

The Wisconsin-based toymaker’s entry into STEAM (Science, Technology, Engineering, Arts, and Mathematics) begins with 12 kits across three age ranges and categories: Eco-Science, STEAM Science, and Creative Science. The Science4you brand first launched internationally in 2008.

Each Science4you kit provides an average of 14 unique experiments for kids to perform. An included 36-page instruction booklet guides kids through the process. The U.S. launch includes the following kits:

Source: PlayMonster/The Toy Book

Ages 4 and up:

  • Discovering 5 Senses: Kids can make a sensory bag to challenge their fingertips, conduct a blind smell test, and learn about how their taste buds work.
  • Little Farmer: Kids can learn the science behind farming while growing their own fruits and vegetables.
  • My First Science Kit: Kids learn how water affects sound, what an optical illusion is, and how crystals form.
  • Chasing Rainbows: Kids can find out what makes a rainbow and how you can create one with just three colors, and how to change the color of flower petals.

Ages 6 and up:

  • Coding Lab: Kids can create their initials in code, make a binary necklace, and apply code functions without a computer.
  • Green Science: Kids can build a solar oven, bake delicious marshmallows, and discover renewable energy.
  • Music Factory: Kids can make instruments, learn how sound travels, and test their hearing.
Source: PlayMonster/The Toy Book

Ages 8 and up:

  • Gadgets Factory: Kids use liquids to move a mechanical arm, store energy, and create a magnetic maze.
  • Kaboom! Explosive Science: Kids can safely create a chemical reaction and pierce a balloon without making it deflate.
  • Explosive Foams: Kids learn to transform materials from liquid to foam and watch what happens.
  • Monster Factory: Kids can learn about DNA, grow a creature egg, and mix ingredients to create a slimy monster.
  • Spectacular Science: Kids can launch a rocket, write messages using chemistry, and use physics to move a race car.

According to PlayMonster, kids can conduct their own experiments but some adult assistance may be required. Some common household materials may be required for certain sets and may not be included.

Science4you sets are available now through Amazon with an MSRP of $24.99.

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About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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