PlayMonster LLC selected ChizComm Ltd. as its agency of record for digital media strategy, PR, events, social media, and creative services.

The new partnership expands PlayMonster’s relationship with Beacon Media Group, which has managed media buying and planning for the company for the past three years. PlayMonster will continue growth strategies for its product lines, including My Fairy Garden, Yeti in My Spaghetti, Automoblox, and more.

“We are very excited about our new, expanded relationship with ChizCommm,” says Bob Wann, CEO of PlayMonster LLC. “Beacon Media has been a great partner over the past three years and been a key to our recent growth. Now with the synergies from ChizComm and Beacon with the industry changing model of combining media buying with a combined strength in marketing strategy, and PR, digital and social marketing, we feel the expanded insights will lead to new and innovative ways to approach our business and aggressive growth plans.”

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.