Koosh x Dude Perfect | Source: PlayMonster/The Toy Book

Wisconsin-based PlayMonster is teaming up with the trick shot experts of Dude Perfect for the relaunch of Koosh this summer.

The popular YouTubers of Dude Perfect — Tyler Toney, Cody Jones, Garrett Hilbert, and twins Coby and Cory Cotton — are creating an action-packed Koosh segment for an upcoming episode of their Overtime show which will debut in July, just as the iconic Koosh brand makes its return to retail under a deal inked between Hasbro and PlayMonster last fall.

“The entire Dude Perfect team is so pumped to be working with PlayMonster on the launch of Koosh,” says Toney. “We came up with a brand-new Overtime segment specifically for this launch and we can’t wait to unveil it. It’s unlike anything our fans have ever seen before — get ready!”

Originally launched in 1986, Koosh won millions of fans with its signature item: a ball comprised of thousands of rubber filaments that kids of all ages can kick, bounce, jiggle, roll and squish. For its 35th anniversary, PlayMonster has crafted a fresh lineup that includes Original, Mondo, Clip, and Mini Koosh balls. Additionally, families can collect new Koosh sets for indoor and outdoor play, including the Flingshot, Double Paddle Playset, Hoops, Woosh, and an electronic game with lights and sounds called Koosh Sharp Shot.

Source: PlayMonster/The Toy Book

Related: State of the Industry Q&A 2021: PlayMonster

“Dude Perfect is the perfect fit to help us celebrate the relaunch of the Koosh brand — their blend of action-packed fun videos appeal to everyone,” says Scott Flynn, vice president sales and marketing, PlayMonster. “Their video segment will highlight all the things we love about Koosh and will showcase the play and fun for all ages.”

The Dude Perfect video will debut on Monday, July 26th.  Koosh launches at Target in late July.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.