Source: PlayMonster

The immersive world of PlayMonster‘s Snap Ships action construction brand is expanding on YouTube.

Act I of the eight-part original animated series, Snap Ships: Dawn of Battle, made its debut this past Friday, quickly racking up nearly 80,000 views as of this writing. Developed in collaboration with Wind Sun Sky Entertainment, the Canadian studio that helped bring My Singing Monsters to life, Snap Ships: Dawn of Battle posits a future in which the world is under constant attack from a brutal alien threat and the fate of humanity rests with the heroes of the Snap Ships fleet, called The Forge. Klik, Dex, Dee La, 2Bells, and Atam use mysterious UJU tech to battle the evil Komplex forces and their villainous leader, The Truth.

“We were excited about the Snap Ships brand when it was a building system with a few items and some big ideas,” says Scott Flynn, vice president sales and marketing, PlayMonster. “Now, after working with Wind Sun Sky and seeing those ideas come to life and grow into thrilling content and story, we’re more excited than we ever have been about a new product line.”

New episodes of the animated series will debut weekly for the next seven weeks.

At launch, the Snap Ships fleet includes the SV-51 Scout, Locust K.L.A.W. Stealth Craft, Sawfly K.L.A.W. Minelayer, Scythe AV-19 Tank, Sabre X-23 Interceptor, Scarab K.L.A.W. Interceptor, Scorpion K.L.A.W. Troop Dropper, Battle Set: Wasp K.L.A.W. Heavy Fighter and Falx SC-41 Escort, Gladius AC-75 Drop Ship, and the Trident ST-33 Gunship (Target Exclusive).

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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