Source: PMI/The Toy Book

PMI Ltd. inked a deal with UK-based game maker PikyKwiky to launch the family card game series Matchify around the world. Big Picture Licensing brokered the deal.

PMI will take the reins to bring Matchify to market globally while collaborating with PikyKwiky to develop new games.

“Matchify has such great potential to become a global brand for families and kids with its unique play-pattern,” says Omer Dekel, vice president, international sales, PMI Ltd. “We are excited to help elevate the Matchify brand to where it deserves to be and expanding it with new iterations including new co-branded licensed themes.”

Dekel says that PMI will quickly plug this into the company’s existing distribution network alongside a growing portfolio of toys and games inspired by licensed hits such as Harry Potter, Peppa Pig, PAW Patrol, Fortnite, and more.


Related: Talkin’ Toys — PMI Brings Its Licensed Toys to the U.S.


In Matchify, families enjoy fast-paced gameplay that combines cognitive and educational play-patterns as they work to identify links and associations between different objects and symbols.

At launch, Matchify is available in five different themes: Original, Made-Of, Travel, Professions, and Type-Of. Five additional themes are currently in development for launch next year.