Source: PMI/Pudgy Penguins

PMI Ltd is entering the metaverse.

The rapidly expanding company known for its work developing toys based on digital games, including Among Us, Gang Beasts, and Brawl Stars is developing a new line of toys based on Pudgy Penguins.

Pudgy Penguins are non-fungible tokens (NFTs) on the Ethereum Blockchain, and now they’re going into the fungible world of physical toys.

“If I’m walking through, let’s say a Walmart or a Target or Sam’s Club, and I take a left to the toy aisle and I’m a Pudgy Penguin [NFT] holder in some capacity, and I see a [Pudgy Penguin] toy on that aisle, talk about how that would make me feel,” said Pudgy Penguins CEO Luca Netz on a Twitter Spaces call this past weekend. “That’s probably one of the coolest things … when your niece or nephew is playing with a toy and it happens to be a Pudgy Penguin.”

Related: Exclusive: PMI Kids’ World Embarks on Journey Toward Sustainability

According to Pudgy Penguins, the toy collaboration will “push the boundaries of IP functionality and accelerate Web3 mass adoption.”

Additional information on the line will be revealed in the months ahead.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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