Ryan’s World, one of pocket.watch’s most prolific licensees, in Roblox. | Source: pocket.watch

Pocket.watch is expanding! 

The kids’ and family content studio has added 13 new creators to its roster. This move expands the company’s audience, content library, and original content slate with the world’s biggest kids and family digital stars. These new creators bring further diversity, broader age ranges, and new formats to pocket.watch.

“The pocket.watch library of kids and family content is unlike any other in the industry,” says Chris M. Williams, founder and CEO at pocket.watch. “Our unique approach to packaging content, as well as our skills in developing original content with the biggest digital stars and creators in the world allows us to supply all types of streaming content with proven content and IP that attracts and engages massive audiences everywhere it goes.”

The 13 new creators — and their subscription counts — are as follows:

  • Vania Mania Kids – 222 million
  • Hudson’s Playground – 99 million
  • Mackenzie Turner – 68.8 million
  • Art for Kids Hub – 40 million 
  • ShanePlays – 19 million
  • Kamdenboy & Kyraboo – 13.8 million
  • Scratch Garden – 13.1 million
  • The Stella Show – 12 million 
  • Denis – 7.3 million
  • Koala & Giraffe – 6 million
  • Kaven Adventures – 5.7 million 
  • GEM Sisters – 5.6 million
  • Doods – 3.3 million 

Related: Warner Bros. Consumer Products Introduces DC League of Super-Pets Licensing Program

pocket.watch is also planning to develop original content inspired by its new partners. This move will give these new creators the opportunity to participate in entirely new franchises that grow outside of YouTube


Register here for Licensing Expo to discover the thousands of IPs ready to license from more than 200 brands that span every product category imaginable. Registration is free, so do it today. Also, be sure to visit Adventure Media & Events in Booth No. B121 to pick up new issues of the Toy Book and the Pop Insider at the show!

About the author

Hannah Sacks

Hannah Sacks

Hannah Sacks was an editorial assistant at The Toy Insider, The Pop Insider, and The Toy Book. An avid reader, her first love is late Victorian literature paired with a huge plate of dumplings. When she’s not reading, she loves to attend concerts, cook elaborate dinners, and snuggle up with her two cats, Oscar and Percy.

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