pocket.watch launched Ryan’s World, a toy and apparel line based on the Ryan ToysReview YouTube channel. The line will include blind bag collectible toys, slime, vehicles, stuffed animals, squishies, putty, and more, and will be available exclusively at Walmart beginning Aug. 6.
Earlier this year, pocket.watch announced licensing deals with toy and apparel manufacturers. Serving as creative director, Ryan, who is six years old, worked alongside pocket.watch to hand select products for his linet. Targeted to kids ages 3 and up, the line at launch includes fifteen collectible toys and four different t-shirt designs featuring some of Ryan’s favorite things, including his pal Gus, The Gummy Gator, and pizza.
In conjunction with the company’s in-store launch of Ryan’s World at Walmart, pocket.watch will also kick off a 75 location experiential tour celebrating Ryan’s World. Held in Walmart parking lots across the country, the festival like environment will enable fans to engage with everything Ryan’s World. Fans will be able to interact with product demo tables, take photos with giant life size character versions of Ryan’s best friends from his channels, and create their own videos just like Ryan at the Ryan’s World Creator Station. Ryan will also make surprise appearances at select locations.