Source: pocket.watch/The Toy Book

Following recent deals with Wow! Stuff and Spacetoon, pocket.watch is continuing the international expansion of its Love, Diana brand.

The company behind hit digital-first brands, including Ryan’s World, inked a new deal with Planeta Junior to represent Love, Diana as its exclusive consumer products licensing agent in select countries. Under the new deal, Planeta Junior will build a Love, Diana licensing program across France, Greece, Italy, Portugal, Spain, Turkey, Central and Eastern European Countries (CEE), and more.

Related: Far Out Toys, Pocket.watch Partner for Love, Diana Collectible Dolls

“Children’s programming is seeing its biggest demand ever globally, and we are thrilled to bring Love, Diana to new territories after an incredible franchise launch,” says Danny Spronz, managing director EMEA, pocket.watch. “Pocket.watch’s work in the kids’ entertainment sector has blazed a trail for many creator-led franchises, and we’re excited to work with Planeta Junior to deliver more of what kids and families clearly love.”

Diana is the star of Kids Diana Show, a YouTube channel that boasts more than 76 million followers globally.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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