Source: pocket.watch/The Toy Book

Following recent deals with Wow! Stuff and Spacetoon, pocket.watch is continuing the international expansion of its Love, Diana brand.

The company behind hit digital-first brands, including Ryan’s World, inked a new deal with Planeta Junior to represent Love, Diana as its exclusive consumer products licensing agent in select countries. Under the new deal, Planeta Junior will build a Love, Diana licensing program across France, Greece, Italy, Portugal, Spain, Turkey, Central and Eastern European Countries (CEE), and more.

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“Children’s programming is seeing its biggest demand ever globally, and we are thrilled to bring Love, Diana to new territories after an incredible franchise launch,” says Danny Spronz, managing director EMEA, pocket.watch. “Pocket.watch’s work in the kids’ entertainment sector has blazed a trail for many creator-led franchises, and we’re excited to work with Planeta Junior to deliver more of what kids and families clearly love.”

Diana is the star of Kids Diana Show, a YouTube channel that boasts more than 76 million followers globally.