A leading studio in the kids and family entertainment world has extended its relationship with Roku.
Pocket.watch inked a new deal with The Roku Channel Kids & Family, an ad-supported video on demand (AVOD) streaming service with family-friendly content. The deal will bring four new pocket.watch content specials and one new series to The Roku Channel.
The partnership kicked off with The Roku Channel’s launch of Ryan’s World Titan Universe Holiday Adventures on Thanksgiving Day last year. Ryan Kaji of Ryan’s World is a huge deal in the toy world, amassing more than 76 billion views on YouTube and inspiring a range of consumer products from licensees including Bonkers toys and more.
The additional titles will debut later this year. These titles include the Toys & Colors Kaleidoscope City Special, which is a hybrid animated and live-action special that transports kids to Kaleidoscope City. This technicolor world teaches kids how to see the world from a new perspective and features Toys and Colors, YouTube’s No. 1 kids ensemble. The Elemon Special is an action-packed and STEM-rich kids anime special from the creators of Ryan’s World and the renowned animation studio Toei Animation. The Love, Diana Special is a hybrid animated and live-action special based on Kids Diana Show, the most-viewed kid in the world on YouTube with more than 160 billion views. Lastly, the Jason Vlogs and the Do Crew original series has 20 episodes starring Jason Vlogs, who has more than 10 billion views on YouTube. With his brother Alex and animated pals Donnie and Didi, Jason Vlogs and the Do Crew teach kids problem-solving skills in a fun way.
Since 2019, pocket.watch and The Roku Channel have worked together to bring kids’ entertainment to families for free.
“We’re delighted to work with pocket.watch to bring our viewers access to content starring some of today’s most beloved kids stars and creators,” says Jennifer Vaux, Head of Content Acquisition for The Roku Channel. “Pocket.watch content is hugely popular with our audience, and we’re thrilled to be able to exclusively bring our users this type of in-demand programming. We look forward to continuing to work with pocket.watch to surprise and delight the families that stream Kids & Family on The Roku Channel.”
The new additions in this deal join the large volume of pocket.watch content on the platform, including 2,900 licensed videos, equalling 460 hours.
“The Roku Channel is the rare ad-supported streaming service that has truly gone big with kids and families,” says David B. Williams, pocket.watch Senior Vice President and General Manager Channels. “We’re so proud to level up this partnership and demonstrate unmistakably the power of pocket.watch’s unique kid-creator content. Streamers are in for a treat.”
Pocket.watch is a digital-first business that works to build brands inspired by top creators on platforms such as YouTube and TikTok.