A number of toy companies are already on board for what’s being touted as “one of the largest consumer products launches ever for a YouTube creator brand.”

Pocket.watch, the studio behind franchises including Ryan’s World, HobbyKids.TV, and Jason Vlogs is launching Love, Diana — The Princess of Play. Starring Diana from the YouTube channel Kids Diana Show, the Love, Diana franchise for kids ages 2-7 includes expansion of her YouTube channel — said to be the third-largest in the world with more than 123 million subscribers and 52 billion views — while expanding into gaming, OTT streaming, and a consumer products line including toys and apparel.

“Love, Diana marks a new chapter for pocket.watch as a leader in kids entertainment and our unmatched ability to identify the next big kids’ global franchise,” says pocket.watch Founder and CEO Chris M. Williams. “Our proven success in launching several of the world’s most popular kid YouTube creator franchises, like Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures, has drummed up overwhelming excitement from partners for what’s to come. We are proud to welcome Diana and her family to pocket.watch and to bring Love, Diana to new and established audiences around the world.”

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Leading the charge into retail is Headstart International, which is on-board as the licensee for dolls, doll accessories, and styling heads.

“Headstart is thrilled to continue our partnership with pocket.watch who shares our commitment and dedication to children’s entertainment,” says Headstart CEO Andrew Hendy. “We strongly believe that Love, Diana is going to reimagine the world of play and we are excited to introduce the product line to the massive global fanbase.”

Other licensees on board for the Love, Diana launch include: Just Play (role play), Jerry Leigh (dress up), Far Out Toys (collectibles), HiJinx (plush), H.E.R. (hair accessories and jewelry), Taste Beauty (bath and beauty), Franco Manufacturing (home textiles, bed and bath), and KidKraft (furniture and dollhouses).

Products are expected to begin hitting retail in time for the holiday season.

Forty episodes of Love, Diana, a live-action/animated hybrid series, are in production for a fall debut on YouTube and pocket.watch’s OTT network which includes Amazon Prime Video, The Roku Channel and Samsung TV+.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.