A number of toy companies are already on board for what’s being touted as “one of the largest consumer products launches ever for a YouTube creator brand.”

Pocket.watch, the studio behind franchises including Ryan’s World, HobbyKids.TV, and Jason Vlogs is launching Love, Diana — The Princess of Play. Starring Diana from the YouTube channel Kids Diana Show, the Love, Diana franchise for kids ages 2-7 includes expansion of her YouTube channel — said to be the third-largest in the world with more than 123 million subscribers and 52 billion views — while expanding into gaming, OTT streaming, and a consumer products line including toys and apparel.

“Love, Diana marks a new chapter for pocket.watch as a leader in kids entertainment and our unmatched ability to identify the next big kids’ global franchise,” says pocket.watch Founder and CEO Chris M. Williams. “Our proven success in launching several of the world’s most popular kid YouTube creator franchises, like Ryan’s World, Ryan’s Mystery Playdate and HobbyKids Adventures, has drummed up overwhelming excitement from partners for what’s to come. We are proud to welcome Diana and her family to pocket.watch and to bring Love, Diana to new and established audiences around the world.”


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Leading the charge into retail is Headstart International, which is on-board as the licensee for dolls, doll accessories, and styling heads.

“Headstart is thrilled to continue our partnership with pocket.watch who shares our commitment and dedication to children’s entertainment,” says Headstart CEO Andrew Hendy. “We strongly believe that Love, Diana is going to reimagine the world of play and we are excited to introduce the product line to the massive global fanbase.”

Other licensees on board for the Love, Diana launch include: Just Play (role play), Jerry Leigh (dress up), Far Out Toys (collectibles), HiJinx (plush), H.E.R. (hair accessories and jewelry), Taste Beauty (bath and beauty), Franco Manufacturing (home textiles, bed and bath), and KidKraft (furniture and dollhouses).

Products are expected to begin hitting retail in time for the holiday season.

Forty episodes of Love, Diana, a live-action/animated hybrid series, are in production for a fall debut on YouTube and pocket.watch’s OTT network which includes Amazon Prime Video, The Roku Channel and Samsung TV+.