Every year on Feb. 27, Pokémon fans around the world celebrate Pokémon Day by trading cards, building a community, and sharing their love of Pokémon with others. This year, The Pokémon Co. International is launching the Pokémon Together brand campaign to encourage trainers to share their love of the franchise with others.
“Since its beginning, Pokémon has had the unique ability of physically and virtually bringing people together,” says Andy Hartpence, Senior Director of Brand Marketing at The Pokémon Company International. “In 2023, we look forward to recognizing this aspect of the brand and inviting its remarkable community of fans to experience the many ways they can connect and ‘Pokémon Together’ across the franchise. We welcome trainers to play, discover, watch, collect, trade, and beginning this Pokémon Day, celebrate Pokémon together.”
Fans can join in on the social media campaign by posting their photos showing off their love of Pokémon with #PokemonTogether and get a chance to be featured in an interactive photo mosaic at together.pokemon.com.