The Toy Book‘s sister publication, the Pop Insider, is blasting into spring with the release of its feature-packed ninth issue!

While members of the toy, game, licensing, and entertainment industries are still missing the thrill of conventions, the Pop Insider serves up a sneak peek at tons of must-have merch that fans and collectors can still get online this year, while also providing insights on how the geek industry is faring through COVID-19. The latest issue features in-depth features, company and cosplayer profiles, new product showcases, and so much more.

“We’ve been hard at work on this issue for months,” says Editor-in-Chief Marissa DiBartolo. “Typically, this magazine would be making its debut at C2E2 in Chicago and Emerald City Comic Con, and while we are so bummed that we won’t be seeing everyone at the cons, we are so happy to bring you some fandom-fueled fun to enjoy in the meantime!” 

The Pop Insider Spring 2021 | Source: Adventure Media & Events

This issue of the Pop Insider also features a custom cover photo by noted toy photographer and occasional Toy Book collaborator Mitchel Wu. Toys featured (from left to right): Ghostbusters Plasma Series Peter Venkman Action Figure (Hasbro), Masters of the Universe Origins She-Ra Action Figure (Mattel), DC Multiverse Build-A 7-Inch Batman Figure (McFarlane Toys), Anime Heroes Naruto Uzumaki (Bandai America), Fortnite 7-Inch Deluxe Plastic Patroller Figure (McFarlane Toys), Power Rangers Lightning Collection Mighty Morphin Metallic Armor Pink Ranger Figure (Hasbro).

Issue Highlights:

New Merchandise Roundups:

Pop Junior:

The spring 2021 issue of the Pop Insider is headed to subscriber mailboxes right now. In the meantime, readers can flip through it digitally at popinsider.com.


The Pop Insider is published by Adventure Media & Events, publisher of the Toy Insider, the leading consumer toy news and review website, as well as the Toy Book, the leading trade publication for the toy industry.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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